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The Burnt Chef Project and Silver Hotel Group
Silver Hotel Group is proud to announce a partnership with The Burnt Chef Project, marking the first time a Canadian hotel management company has launched a multi-property initiative with the globally recognized non-profit. Spanning hotels from downtown Toronto to Thunder Bay, the campaign aims to raise vital funds and awareness for mental health support within the hospitality industry throughout the month of May.

The Burnt Burger featuring The Burnt Chef Project logo

In honour of Mental Health Month, guests at participating Silver Hotel Group restaurants and bars are invited to “fuel the industry that feeds you” by purchasing The Burnt Burger. This signature cheeseburger—available in both traditional and vegan options—features The Burnt Chef Project logo branded directly onto the bun.

With a goal of raising $6,000 in the month of May, The Burnt Burger retails for $21, with $5 from every burger sold donated directly to The Burnt Chef Project. These funds provide essential mental health education, 24/7 support services, and other resources to hospitality professionals.

The Burnt Chef Burger is built through the generous support of industry sponsors who have donated products to maximize the impact of every donation. Silver Hotel Group thanks Sysco, Foodbuy, Saputo, LaBrea, Aspire, Beyond Meat, McCain, and Pepsi for their vital contributions to this cause.


Participating Locations

The Burnt Burger will be available throughout May at the following venues:


To launch this partnership, on April 29, 2026 at 8 am, Silver Hotel Group is teaming up with The Food Runners for a 5km run in downtown Toronto just days before the May 1st public launch.

  • Start: The morning begins at Radisson Blu Toronto Downtown with coffee and a light breakfast.
  • Finish: The route concludes at Novotel Toronto Centre, where participants will be the first in Canada to taste The Burnt Burger and contribute to the cause.
Silver Hotel Group and The Food Runners event

This run is sponsored by Vellamo. The first 50 runners to arrive will receive a complimentary Vellamo water bottle + the first 15 people to sign-up will receive a complimentary Burnt Chef Burger combo.

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